WHY COTTON?
Cotton is the world’s favourite natural fibre. Its beauty, comfort, durability and versatility make it the perfect choice for clothing, bedding, textiles and many other products. As an industry, cotton supports the livelihoods of millions of people – both directly and indirectly – around the world.
Cotton has been cultivated for at least 7000 years, making it one of the world’s oldest known fibres. Despite this, its use did not become widespread until the invention of the cotton gin, which mechanised production. Cotton remains the most widely used natural fibre in the world and continues to be ever popular with consumers.
The main features and benefits of cotton are:
- Cotton is comfortable
- Cotton is naturally sustainable
- Cotton supports farmers and communities
- You sleep better with cotton
- Cotton is hypoallergenic
- Cotton is odour-free
- Cotton is low maintenance
- Cotton isn’t clingy
- Cotton is versatile
- Cotton is high-tech
